2022

Forbes: go beyond tequila with another magical Mexican spirit

A bartender at a copper bar top with a bottle of Los Magos Sotol Blanco and a finished cocktail

Forbes · 4 May 2022 · by Brad Japhe

Japhe used Cinco de Mayo to argue that the interesting bottle on the table might be the one that isn't tequila. He puts Juan Pablo Carvajal at the front of the group bringing sotol out of Chihuahua, and he's generous about where the category is headed.

"Juan Pablo Carvajal is notable amongst these trendsetters. As co-founder and chief production officer of Los Magos, he is bottling a brilliant and complex spirit."

Brad Japhe, Forbes

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Wondering how it differs from tequila? We wrote the comparison.

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