Newsroom
The Los Magos Experience is always something to write home about. Read press releases and articles featuring the magic of Los Magos.
Juan Pablo Carvajal, owner of Sotol Los Magos, or “The Magicians,” is part of a new guard of young sotol producers eager to revive the category on a larger scale. Over the last year, he has seen immense growth for his company. “We’ve expanded to five states around Mexico, and we can see a very […]
February 2020
“Understanding sotol is a way to understand the magical essence of Chihuahua,” says Juan Pablo Carvajal, a young sotol entrepreneur whose brand’s name—Los Magos, or “The Magicians”—encapsulates this idea. Carvajal is part of a young generation of sotol enthusiasts who are trying to bring the spirit from the rural Chihuahuan countryside to the rest of […]
November 2017
WhistlePig is no stranger to barrel finishes, as many of the Vermont distillery’s sourced rye whiskeys spend at least some time onsite in a variety of different cask types. One of the latest is Sasquatch Sighting #7, a 12-year-old whiskey that spent several months in sotol barrels provided by Los Magos Sotol.
December 2021
Los Magos Sotol, a Mexican-born spirits brand, might be on the cusp of becoming the next household name after announcing a collaboration with WhistlePig to create what they’re calling the “Norte a Durango Bundle.” Recently, I had a pleasant conversation with the founder of Los Magos Sotol, Juan Pablo Carvajal, who raved about the origins […]
October 2021
If you’ve never heard of sotol before, a quick Google Image search will make you think it’s just like agave. Also known as desert spoon, the drought-resistant plant looks the part, with mint-green spikes that protrude from a dense inner core, growing up to eight feet tall and six feet wide, depending on the variety.
September 2021
It seems like everyone’s go-to drink order these days is an Espresso Martini. While it was always a recipe for cocktail success—boozy espresso in a martini glass?!—what’s not to love? It’s definitely one of the more trendy cocktail orders these days, thanks to regular appearances on reality shows (literally everyone orders it) and unique takes […]
August 2021
“Summer is finally upon us, with brighter skies, warmer weather — and one of the biggest days to celebrate summer—July 4th! Summer in NYC brings a sense of optimism to the five boroughs. Residents shed their spring hoodies and rain coats and emerge to take advantage of green spaces across the City. Additionally, many New […]
July 2021
“Tequila and mezcal have dominated the Mexican spirits industry for decades and the category is ripe for disruption,” opines Juan Pablo Carvajal of Los Magos. “We feel extremely fortunate to be able to share Los Magos Sotol with the world, as its flavor profile shares some of the better qualities of premium tequilas and mezcals, […]
May 2021
Featured on the menu of the newly opened Zapote Bar in Mexico’s Riviera Maya, the Sotol Los Magos puts Sotol, a distant cousin of the earthy mezcal made from the desert spoon plant, at the forefront of this Mexican-inspired Negroni. “I love the flavor of the sotol distillate because it’s distinctive enough to be noticeable, […]
April 2021
The distinctive Los Magos Sotol recipe is based on the idea of a spirit that is “soft” on the palate while still showcasing the great variety of flavors the spirit has to offer. The beauty of the flavors is steeped in tradition while at the same time offers a new flavor profile for a modern […]
March 2021
We set out on a mission to explore the natural beauty of the desert and to find the original Sotol makers in the region, paying homage to this centuries old spirit,” says Co-Founder and Chief Production Officer, Juan Pablo Caravjal. “Sotol is more than just a beverage but a journey of flavors making its way […]
March 2021
