Esquire

“Understanding sotol is a way to understand the magical essence of Chihuahua,” says Juan Pablo Carvajal, a young sotol entrepreneur whose brand’s name—Los Magos, or “The Magicians”—encapsulates this idea. Carvajal is part of a young generation of sotol enthusiasts who are trying to bring the spirit from the rural Chihuahuan countryside to the rest of Mexico, and eventually, to the world.